Do you sell cosmetics ? Sporting goods? Kitchen supplies? Whatever your wares, you’ll want a scheme that reinforces your brand and your product lines.įor example, suppose your kitchen product business serves multiple skill-sets, from beginner foodie to master chef. Next, you need to match the expectations of your clientele. We’ll get into this in more detail later, but great packaging design is just as much about protecting as it is showcasing what’s in the box. You want packaging that suits what you’re selling. Products and box design for your packaging carries two considerations. Now consider what it is you sell and who it is buying those products. It drives the whole process.įiguring out what your brand is, and more importantly, what it represents will lay the foundation for the remainder of your box design process. Your brand identity is your jumping-off point when it comes to boxing, packaging, and overall design. Are your customers expecting a high-end feel? Something uncomplicated? Vintage or modern aesthetics?.Is being eco-conscious or having sustainable packaging a priority for you?.Are you looking to be sophisticated or playful?.What exactly are you trying to convey with your packaging box design? It should be consistent with your company’s overall vibe.Start finding our brand identity by considering the following questions: Without one, you’re just another faceless company trying to sell something. Here are some things to consider when coming up with a unique box design: Your Brandįirst off, you need a clear idea of your brand identity. Your design needs to represent you and what makes your company special. Placing some thought (okay, a lot of thought) into how your products are packaged and presented speaks to your customers, sets your brand apart, and leads to increased sales and success. Presentation counts, whether your consumers purchase your products in a store or wait with anticipation at a package being dropped off at their front door.ĭon’t underestimate the importance of compelling box design for both your product packaging and shipping boxes.Ĭonsumers want a first-class buying experience – even if it’s through the most mundane of product purchases. Sure, you may have an awesome product, but if your packaging is lackluster, you probably won’t see your product flying off the shelf.Īn inadequate and underwhelming packaging of goods originating from your online store can disappoint your audience as well. And it all starts with the initial packaging box design your customers see. A stellar design can set the whole tone for how your product is perceived. You only have one chance to make a first impression. But, by human nature, we’re a pretty judgemental group. We’ve all heard the old adage, “don’t judge a book by its cover.” Good advice – no doubt.
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